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TIME magazine has a reason for featuring Colin Kaepernick on their cover. Apparently, the movement that he has started by staying seated during the national anthem at a game has become such a major ordeal that he was the obvious choice for the person to be on the cover of the well known periodical. When asked by TMZ Sports why Kaepernick was chosen for the latest cover, a spokesperson said that the goal was to explore “the nationwide debate happening around national anthem protests.” ¬†Essentially, it appears that TIME magazine made the choice that they did because his face on the cover is going to help them sell more magazines.

Kaepernick made a decision to consciously make himself the center of a controversy when he refused to stand up for the national anthem at a preseason game between his team, the 49ers, and the Packers. His reason for refusing to stand was that he wanted to protest the way that African Americans and minorities are treated in the United States. He stated to NFL Media, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.” The coach of the team, Chip Kelly, told reporters that it was Kaepernick’s decision and his right not to stand for the national anthem. Many veterans also supported Kaepernick in his gesture, with several of them saying that loyalty to the country has nothing to do with a song.

However, what many people interpret as Kaepernick’s disrespect for the American flag has resulted in a great deal of backlash from the public. Kaepernick has stated that he knows what he is doing and is aware that it will not be approved by many people, including his own team. He also stated that he did not tell the club or anyone who was affiliated with the 49ers about his intentions to protest the national anthem before he actually did it.

This issue of TIME will be on the newsstands on Friday, and on the front cover is a photograph of Colin Kaepernick on one knee, which is a shot from one of his previous protests on the field, rather than a fresh photo from a new shoot.


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