20 Rare Historical Photos
2. Arrival of Coca-Cola in France, April 1950
Coke is a drink widely known for its good taste and its ability to quench thirst. Unlike today whereby you know the taste, it was not so in France until the year 1950. Coca-Cola Company embarked on a journey to market the product in France which was well received.
It is fascinating how the product was embraced with smiling faces being seen all through. The slogan adopted in marketing being “Drink Fresh” lead to cold revolution.